Privacy Policy


Last Modified: March 29, 2022

Equine-Connect, LLC, a Michigan limited liability company (“Equine-Connect” or “we”) respects your privacy and are committed to protecting it. This Privacy Policy (the “Policy”) outlines the type of information we may collect from you or that you may provide when you use the Equine-Connect website (the “Website”) and how we use that information, as well as our practices for collecting, using, maintaining, and disclosing various information. 

This Policy applies to information we collect: (1) On this Website; (2) In electronic communications, such as e-mail and text messages, between you and this Website; and (3) Through any third party application by which you access data on this Website.

This Policy does not apply to information collected by: (1) Use offline or through any other means, including on any other website operated by Equine-Connect or an entity related to Equine-Connect, including its affiliates or subsidiaries; or (2) Any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Policy. This Policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Policy from time to time for updates.

Information We Collect. We collect several types of information from and about users of our Website, including information: 

  • By which you may be personally identified, such as name, username, postal address, or e-mail address (“personal information”)
  • That is about you but individually does not identify you
  • About your internet connection, the equipment you use to access our Website, and your usage details
  • About your computer and internet connection, including your IP address, operating system, and browser type

We collect this information:

  • Directly from you when you provide it to us
  • Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies
  • From third parties, including our business partners and affiliates

Information You Provide To Us. The information we collect on or through the Website may include:

  • Information that you provide by filling in forms on the Website
  • Records and copies of your correspondence to us and ours to you
  • Details of transactions facilitated by the Website, including details of historical sales and information about horses or any related items (including, but not limited to, tack, carts, buggies, horse trailers, tractors, or anything else related to a horse farm operation) that have been posted to the Website.

Use of Your Information. The information we collect helps us to improve the Website and to deliver a better and more personalized service by enabling us to:

  • Estimate our audience size and usage patterns
  • Store information about user preferences, allowing us to customize our Website according to individual interests
  • Improve the performance of the Website
  • Recognize you when you return to the Website
  • Carry out any obligations and enforce any rights arising from any agreements entered into between you and us, including for billing and collection
  • Display historical sales information on the Website for promotional purposes
  • Notify you about any changes to the Website or any products or services we offer through it
  • Take other actions which we may describe when you provide the pertinent information
  • For any other purpose with your consent

Disclosure of Your Information. We may disclose aggregated information about our users in general, and information which does not identify any individual, without restriction. We may disclose personal information that we collect or that you provide to us as described in this Policy: 

  • To our subsidiaries and affiliates
  • To contractors, service providers, and other third parties we use to support our business
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Equine-Connect’s assets
  • To fulfill the purpose for which you provide it
  • For any other purpose disclosed by us when you provide the information
  • With your consent
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Equine-Connect, our customers, or any other individual or entity

Policy Towards Minors. Our Website is not intended for children under 18 years of age. No one under the age of 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under the age of 18. If you are under the age of 18, do not use or provide any information on this Website or on or through any of its features/register on the Website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us by email at

Third Party Providers.  Third-party providers involved in the operation of the Website (including, but not limited to, vendors of products and services and providers of, tools, and applications) featured on or linked to by the Website may also collect information about you. Their collection and use of this information will be subject to their respective privacy policies. A third-party processing service processes all payments on the Website and its privacy policy can be found at

Your State Privacy Rights. Certain states permit users of our Website that are residents of those states to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to

These Terms of Use and Privacy Policy constitute the entire and exclusive agreement between Equine-Connect and you regarding Equine-Connect and its Website and services, and supersedes and replaces any prior agreements between Equine-Connect and you regarding Equine-Connect and its Website and services.